Most Hyped at BTC: Hyper Natural Collection  | Wella

Most Hyped at BTC: Hyper Natural Collection 

 We are excited to share that the entire event is available on BTCUNIVERSITY.com. The 90-minute educational show includes 12 models and unveils Wella’s latest color story, Signature Naturals, services and shades designed to indulge stylists in authenticity with modern neutral dimensional colors. You will also see how the team brings to life two other stories… 

Ultra Naturals which delves into the dynamic marriage of natural hues with an unexpected twist. 

Super Naturals uncovers what’s beyond the expected, departing from the norm to transcend the laws of nature through architectural textures & shapes and creative colors. 

 Follow along, on BTCUNIVERSITY.com and get ready to experience…  

  • Full formula breakdowns for creating on-trend shades
  • Color placement strategies for enhancing your client’s haircut 
  • Curl care and color techniques for reviving texture and curls 
  • Styling secrets to take any look to the next level

 Learn more about Wella’s BTC Show Heading Artists and follow them on Instagram!  

 Briana Cisneros (@brianacisneros) North America Ambassador  

Briana has been in the industry for over thirteen years and has always had a passion for hair and the fashion Industry. She brings her determination and admirable values to both her peers and her clients. Whether it’s creating successful assistant programs for prestigious salons or mentoring artists further along in their career, her love has always been to help individuals grow. 

Sonya Dove (@thesonyadove) Global Creative Artist 

Even with the many accountabilities she holds within the salon industry, globally recognized icon Sonya Dove, always prioritizes inspiration, education and mentorship for her stylist community.  

Nicole Revish (@nicolerevish) Design Team Artist  

Nicole is a celebrity stylist, salon owner, and Design Team Artist for Wella Professionals. From an early age, Nicole was surrounded by television, fashion production, and multimedia. For over 20 years, she’s made an indelible mark on the Midwest region, creating a brand as a transformation specialist with a firm belief that beauty and wellness are intimately intertwined. 


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